For any company seeking growth in a competitive context, there will always be a customer at the heart of the equation making a choice – whether to choose their company or to seek an alternative. The challenge is in being able to win that choice more often.

The Seed is part of the Choice to Growth group, an Australia-based agile strategy resource focused specifically on helping companies differentiate themselves from their competitors in ways that really matter to their customers.

To achieve this, we utlilise the Vennli platform which allows us to gather real-time insights about what's most important to customers and why they choose you vs. your competition, then visualize the data in an intuitive way that quickly leads to actions aligned with customer needs.

We overlay this knowledge with a value driven strategic framework, journey mapping and premium principles to win the customers’ choice.