This desk research stage might involve assessing competitive marketing material, looking at overseas trends or reviewing historic research to ensure the answers don't already exist.
This stage might involve face-to-face interviews with internal stakeholders or facilitating stakeholder workshops to ensure everyone agrees the key issues upfront and buys into the project.
This stage is where we talk to consumers (B2C/B2B) to gather fresh opinions and test hypotheses via whatever methodology (quant/qual/ mixed) is best for the task at hand.
This is the stage where we turn data, knowledge and information into a clear and simple strategy that provides an action plan for tackling key issues and delivering growth.
In this stage we turn raw insight into memorable content via clear, simple and engaging writing, whether in the form of a blog, white paper, award entry, speech script or something else.
In this stage, we can help diffuse the project's key messages throughout an organisation via hands-on training sessions and preparation of sales material as necessary.